The ClickBank Marketplace lists hundreds of offers, and picking the wrong one can waste months of effort. In this guide you’ll learn how to read the key Marketplace stats — Gravity, average commission, EPC, conversion rate, and recurring rebills — and how to use them to choose profitable ClickBank products you can promote with confidence.
Why Product Choice Matters So Much
Two affiliates can send the same traffic and get completely different results simply because one picked an offer with a weak sales page or a poor fit for the audience. Your goal isn’t to find the offer with the biggest numbers; it’s to find the offer that matches your audience and has proof that it sells.
1. Gravity: Proof of Demand
Gravity estimates how many different affiliates earned a commission on an offer recently — roughly the last 12 weeks, with newer sales counting more. It isn’t a sales total, but it’s a useful signal that real people are buying.
- Very low (under ~5): new or niche offers — less proof, but less competition.
- Mid-range (around 20–200): often a sweet spot — proven sales without the most saturated competition.
- Very high: strong demand, but many experienced affiliates are already promoting it.
ClickBank itself notes there’s no universal “good” Gravity number — treat it as one signal, not the decision.
2. Avg $ per Conversion
This is the average commission affiliates earned per sale, including upsells and rebills. A higher number means each sale is worth more to you — but compare it with the conversion rate: a $100 commission that rarely converts can earn less than a $30 one that converts well.
3. Initial $ vs. Future $ / Rebill
On subscription offers you’ll see two parts:
- Initial $: what you typically earn on the first purchase.
- Future $ / rebill: what you can earn when the customer is billed again — this is your recurring commission.
Recurring offers are powerful because one customer can pay you month after month. But check how big the rebill really is — many offers technically recur but pay only a few cents in the “Future” column.
4. EPC and Conversion Rate (CVR)
EPC (earnings per click) and CVR (the share of clicks that buy) show how the offer performs for other affiliates recently. They’re helpful, but they depend heavily on traffic quality — paid ad traffic, email traffic, and blog traffic all convert differently. Use them to compare offers, not to predict your exact income.
A Simple 6-Point Checklist
| Check | What to look for |
|---|---|
| Audience fit | Does it solve a problem your readers actually have? |
| Proof of sales | Reasonable Gravity and a stable Marketplace rank. |
| Commission value | Avg $ per conversion, plus a meaningful rebill if it’s a subscription. |
| Sales page quality | Clear, honest, no wild claims, works well on mobile. |
| Affiliate support | An affiliate page with swipes, banners, and a contact email. |
| Traffic-source rules | Is it allowed (and safe) on the platforms you plan to use? |
Red Flags to Avoid
- Promises of guaranteed income or “secret” overnight results.
- Health products with miracle claims.
- Sales pages that look abandoned, broken, or outdated.
- No affiliate contact and no affiliate resources.
Example: A Recurring Offer for the Make-Money-Online Niche
If your audience is interested in learning affiliate marketing, one example worth looking at is the ClickBank Profit Club. At the time of writing, its Marketplace listing showed a high Gravity score and a recurring component for VIP members. It’s free to join, includes a done-for-you ClickBank affiliate system and training, and VIP members receive extra benefits. Stats change constantly, so always check the current numbers in the Marketplace before promoting.
See the ClickBank Profit Club →
How to Test an Offer Without Wasting Months
- Write one strong piece of content (a guide or review) around the offer.
- Add a tracking parameter to your HopLink so you can measure that page alone.
- Share it through one channel consistently for a few weeks.
- Review clicks, sales, and refunds — keep what works, replace what doesn’t.
New to ClickBank? Start with our beginner guide: How to Start ClickBank Affiliate Marketing in 2026.
Frequently Asked Questions
What is a good Gravity score on ClickBank?
There’s no single right number. Many affiliates like the mid-range because it shows proven sales without the heaviest competition, but niche offers with low Gravity can also convert well.
Are recurring commission offers better?
They can be, because one customer can pay you repeatedly. Just make sure the rebill amount is meaningful and the product is good enough that people actually stay subscribed.
Should I trust EPC numbers?
Use them as a comparison tool. Your own EPC will depend on your audience and traffic source.
Final Thoughts
The best ClickBank product is the one that fits your audience, has proof it sells, and that you’d honestly recommend. Read the stats, check the sales page, test one offer at a time — and let your results, not hype, guide your next move.
Disclosure: This article contains affiliate links. If you join or buy through them, I may earn a commission at no extra cost to you. Marketplace stats change over time and results are not guaranteed.
